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[Add-Art's] Double Act
The Hustler and The Carer
w/ Extensions

For the sake of clarity, this project focuses on two modes of presentation of art online, which we're calling The Hustler and The Carer.

The Hustler refers to the form of reciprocity in which a product or service is being presented (for sale) to a potential user (based upon analytics culled from taste-expressing consumers). A great example of this kind of reciprocity is the virtual context - the ad spaces - in which Add-Art operates (i.e.

Sybille hotz biography of michael

The Banner Ad Surrogate). In contrast, The Carer refers to a form of reciprocity in which personal requests for intimate communication are offered as a form of support. These requests are typically not associated with economic transactions but rather a reciprocity of attention.

Through the Internet, non-spatial attributes of virtual communication create a conceptual double of artists' work, work which would otherwise be primarily interpreted via object-ness and/or through an intim