Yvon caribou biography of michael

1973: Founding Patagonia

The founding of Patagonia in 1973 provided Yvon with a larger platform to implement his sustainability vision.

Yvon caribou biography of michael

From the outset, Patagonia was designed to be a company that would inspire and implement solutions to the environmental crisis. Yvon's approach was revolutionary for its time, prioritising environmental impact alongside product quality and profitability.

One of Patagonia's earliest sustainability initiatives was the switch to organic cotton in 1996.

After learning about the harmful effects of conventional cotton farming, Yvon made the bold decision to transition the entire Patagonia line to organic cotton within 18 months, despite the significant challenges and costs involved.

This move set a new standard for the industry and demonstrated Yvon's willingness to prioritise environmental concerns over short-term profits.

Walk into Patagonia’s headquarters in California and you will see the company’s core bel